Learn What You've Been Missing

This flexible, at-your-own-pace training course is powered by American Wealth Strategist, backed by real experts who’ve been there, done that, and will guide you every step of the way.

No More Googling For Help

It’s the step-by-step path you’ve been looking for, taught by real experts at American Wealth Strategist who’ve helped over 100 people go from confused and stuck… to confident and launched.

High Cost, Slow, Still confused

Other business training programs can cost thousands of dollars, take months to complete, and still leave you confused about what to actually do next.

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Let’s be real… You’ve thought about starting a business for months – maybe even years. But something always stops you. You’re not lazy. You’re not indecisive. You’re just overwhelmed by bad advice, shady gurus, and the fear of screwing it up. Sound familiar? You want the freedom… but don’t want to risk everything. You’re ready for more… but don’t want to do it alone. That’s why we built the OWN IT: Business Builder Program™ – a step-by-step launch plan that’s helped over 100 real people start a business the smart way – with expert guidance, zero fluff, and no need to quit your job or roll the dice. The kicker: This flexible, at-your-own-pace training course is powered by American Wealth Strategist, backed by real experts who’ve been there, done that, and will guide you every step of the way.

No more late-night Googling. No more second-guessing. Just a proven system, at your pace, with real people to guide you. Exhale. You’re finally not doing this alone.

Let’s be honest, trying to figure out how to start a business on your own can feel like drinking from a firehose. One article says this. Another says that. The deeper you go, the more confusing it gets. And underneath it all is that quiet fear: “What if I screw this up?” You’re not lazy. You’re just overloaded and exhausted from trying to piece together a plan you were never taught to build. That’s exactly why we created the OWN IT: The Business Builder Program™ course, to replace the stress and guesswork with structure, support, and peace of mind. It’s the step-by-step path you’ve been looking for, taught by real experts at American Wealth Strategist who’ve helped over 100 people go from confused and stuck… to confident and launched. 

Curriculum

12 Chapters · 65 Lessons

  1. 1

    Module 1: Getting Started

    1. (Included in full purchase)

      Why Business Ownership Now?

    2. (Included in full purchase)

      Identifying Your Goals, Strengths & Motivation

    3. (Included in full purchase)

      Are You Ready To Be Your Own Boss?

    4. (Included in full purchase)

      Case Study - From Boardrooms to Boss Moves

    5. (Included in full purchase)

      The Business Startup Readiness Checklist

    6. (Included in full purchase)

      Mindset Shift – From Employee to Owner

    7. (Included in full purchase)

      Overcoming Fear and Analysis Paralysis

    8. (Included in full purchase)

      The 7 Costly Mistakes New Business Owners Make

    9. (Included in full purchase)

      What’s Your Ideal Business Model?

  2. 2

    Module 2: Decide On The Type Of Business

    1. (Included in full purchase)

      Six Entrepreneurial Pathways to Business Ownership

    2. (Included in full purchase)

      Franchise vs. Startup: Which Path to Business Ownership Is Right for You?

    3. (Included in full purchase)

      Startup vs. Franchise vs. Acquisition

    4. (Included in full purchase)

      Active vs. Semi-Passive vs. Passive Ownership

    5. (Included in full purchase)

      Real-World Business Model Paths

    6. (Included in full purchase)

      Business Model Comparison Scorecard

  3. 3

    Module 3: What Is The Market/Competition Like?

    1. (Included in full purchase)

      How to Define Your Target Market

    2. (Included in full purchase)

      Researching Local & Online Competitors

    3. (Included in full purchase)

      Finding the Gap: What’s Missing in the Market?

    4. (Included in full purchase)

      Trends, Niches, and Timing Your Entry

    5. (Included in full purchase)

      Tools – Market Analysis Template

  4. 4

    Module 4: Basics Of Starting A Business

    1. (Included in full purchase)

      Choosing a Legal Structure (LLC, S-Corp, etc.)

    2. (Included in full purchase)

      Registering Your Business & Getting an EIN

    3. (Included in full purchase)

      Opening Business Bank Accounts

    4. (Included in full purchase)

      Licenses, Permits & Compliance Basics

    5. (Included in full purchase)

      Setting Up Accounting Tools from Day One

  5. 5

    Module 5: Create A Business Plan

    1. (Included in full purchase)

      Why You Need a Business Plan (Even a Simple One)

    2. (Included in full purchase)

      One-Page Business Plan Framework

    3. (Included in full purchase)

      Defining Your Offer, Audience & Positioning

    4. (Included in full purchase)

      Planning for Startup Costs & Monthly Expenses

    5. (Included in full purchase)

      Tools – Editable Business Plan Template

  6. 6

    Module 6: Get Financing

    1. (Included in full purchase)

      SBA Loans, Lines of Credit & Grants

    2. (Included in full purchase)

      Using Retirement Funds (ROBS) the Right Way

    3. (Included in full purchase)

      Partner Financing & Family Capital

    4. (Included in full purchase)

      Building Business Credit

    5. (Included in full purchase)

      Tools: Startup Cost Calculator + Funding Matrix

  7. 7

    Module 7: Hire Employees

    1. (Included in full purchase)

      When You Should Hire vs. Outsource

    2. (Included in full purchase)

      Writing a Job Description That Works

    3. (Included in full purchase)

      W-2 vs. 1099: Understanding the Difference

    4. (Included in full purchase)

      The Hiring Process: Interviews, Background Checks, Onboarding

    5. (Included in full purchase)

      Employee vs. Virtual Assistant vs. Freelancer

  8. 8

    Module Eight: Train Employees

    1. (Included in full purchase)

      Creating a Simple Training Process

    2. (Included in full purchase)

      Train Employees – Using SOPs (Standard Operating Procedures)

    3. (Included in full purchase)

      Delegation Without Losing Control

    4. (Included in full purchase)

      Tools for Training & Communication

    5. (Included in full purchase)

      Building a Performance-Driven Culture

    6. (Included in full purchase)

      How To Communicate Vision, Values and A Culture of Responsibility

  9. 9

    Module Nine: Market The Business

    1. (Included in full purchase)

      Who Is Your Ideal Customer?

    2. (Included in full purchase)

      Crafting an Offer They Can’t Ignore

    3. (Included in full purchase)

      Local, Digital & Referral Marketing Basics

    4. (Included in full purchase)

      Social Media & Email: What Matters Most

    5. (Included in full purchase)

      Tools: Marketing Plan Builder

  10. 10

    Module Ten: Run The Business

    1. (Included in full purchase)

      Daily, Weekly & Monthly Routines of a Business Owner

    2. (Included in full purchase)

      Using KPIs to Measure Success

    3. (Included in full purchase)

      Managing Time, Tasks & Priorities

    4. (Included in full purchase)

      Handling Customer Service & Support

    5. (Included in full purchase)

      Common Mistakes First-Time Owners Make

  11. 11

    Module Eleven: Grow The Business

    1. (Included in full purchase)

      The 30-60-90 Day Growth Plan

    2. (Included in full purchase)

      Hiring for Scale vs. Survival

    3. (Included in full purchase)

      Creating Recurring Revenue Streams

    4. (Included in full purchase)

      Expanding into New Markets

    5. (Included in full purchase)

      Building a Business That Can Run Without You

  12. 12

    Module 12: Wrapping Up

    1. (Included in full purchase)

      Where to Turn Next

    2. (Included in full purchase)

      Voices of Experience

    3. (Included in full purchase)

      What This Journey Taught You

    4. (Included in full purchase)

      Your Next Moves Matter

What people are saying

“My wife says I’m finally fun to live with again.” “Managing a team of stockbrokers was high-stakes, high-pressure, and eventually—too much. The stress was constant, but the bigger stress was not knowing how to leave or what to do next. The OWN IT: The Business Builder Program™ gave me a clear path out and the support from American Wealth Strategist to actually take it. Now I run my own business in Colorado, life is calmer—and my wife says I’m finally fun to live with again.” —Greg S., Former Brokerage Manager turned Business Owner

”
“After 15 years in corporate, I was burned out and ready to stop building someone else’s dream. I had no idea how to start a business, but OWN IT: The Business Builder Program™ gave me the structure, tools, and support I needed to make it happen—without the guesswork. It didn’t feel like a leap—it felt like a plan. I just wish I’d found it sooner.”
—JoAnne R.

Former Marketing Exec turned Small Business Owner

The OWN IT: The Business Builder Program™ filled in the gaps I didn’t even know I had—especially when it came to managing a business. I came in strong on corporate skills but shaky on what it really takes to run a business day-to-day. This program gave me the training, tools, and hands-on support I needed to confidently step into franchise ownership. If you’re stuck on the fence, wondering if you can really do this—start here. You don’t need to have it all figured out, but you do need the right foundation. This is it.
The OWN IT: The Business Builder Program™ filled in the gaps I didn’t even know I had—especially when it came to managing a business. I came in strong on corporate skills but shaky on what it really takes to run a business day-to-day. This program gave me the training, tools, and hands-on support I needed to confidently step into franchise ownership. If you’re stuck on the fence, wondering if you can really do this—start here. You don’t need to have it all figured out, but you do need the right foundation. This is it.
—Katie L.

Service Business Franchise Owner

“After bouncing from one tech job to another, I hit a point where I just couldn’t do it anymore. I was tired of pouring myself into roles that could disappear with the next reorg or budget cut. I knew sending out another resume would just land me another job I could lose. Deep down, I’d always dreamed of building something that aligned with my love for the outdoors—gardening, landscaping, just being outside and off the grid. But I had no idea how to start a business, and zero management experience. That’s when I found The OWN IT: The Business Builder Program™. It gave me everything I needed—training, structure, and most importantly, ongoing support. I didn’t just learn how to start a business. I actually started one, and now I run my own landscaping company doing what I love. If you’re stuck in a cycle of jobs that don’t serve you, this program could be the turning point. For me, it was the best decision I’ve made—hands down.”
“After bouncing from one tech job to another, I hit a point where I just couldn’t do it anymore. I was tired of pouring myself into roles that could disappear with the next reorg or budget cut. I knew sending out another resume would just land me another job I could lose. Deep down, I’d always dreamed of building something that aligned with my love for the outdoors—gardening, landscaping, just being outside and off the grid. But I had no idea how to start a business, and zero management experience. That’s when I found The OWN IT: The Business Builder Program™. It gave me everything I needed—training, structure, and most importantly, ongoing support. I didn’t just learn how to start a business. I actually started one, and now I run my own landscaping company doing what I love. If you’re stuck in a cycle of jobs that don’t serve you, this program could be the turning point. For me, it was the best decision I’ve made—hands down.”
—Ethan P.

Former Software Engineer & Landscaping Business Owner

”
I am finally excited to go to work. After years working as a county clerk, I was ready for a second act—running a small gift shop. I had zero business experience, so I took The OWN IT: The Business Builder Program™ while I was still working. The training fit perfectly into my schedule, and by the time I retired, I was confident and ready. I signed my lease and never looked back. It was the perfect launchpad for my next chapter.
—Linda M.

Retired County Clerk & Gift Shop Owner

”
After 15 years in corporate, I was burned out and ready to stop building someone else’s dream. I had no idea how to start a business, but OWN IT: The Business Builder Program™ gave me the structure, tools, and support I needed to make it happen—without the guesswork. It didn’t feel like a leap—it felt like a plan. I just wish I’d found it sooner.
—JoAnne R.

Former Marketing Exec turned Small Business Owner

Get instant access to our proven online course designed to help you launch your business the smart way. Why waste months (and money) figuring it out the hard way?

This course is your shortcut—packed with real-world guidance, checklists, and tools to go from “idea” to “open for business” fast. 💡 A fraction of what you'd spend on trial and error—and a whole lot faster.

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